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 When adding variety to your website with the intention of optimizing your ranking with search engines such as Google and the like, you must also remember to be very careful that you are not also making your website and content irrelevant to your real users and visitors.


Variety is an important aspect of search engine optimization and websites are encouraged to aim to be what is known as an authority site by offering a wide variety of information, advice, knowledge and resources to their visitors. However, at no point should you lose sight of who your website visitors are, as while each user who clicks onto your website will have his or her own unique set of interests the information you provide on your site must still be relevant to your business and your users.

For example, adding variety to your website about dog ownership may include articles, advice and links to information about cat ownership. What it probably shouldn't include is information about sailing holidays as people actually looking for information about holidays on the water, can't reasonably be expected to think to look for it on a pet website.

It is also important to remember that while variety is important to your website's search engine ranking, at the same time you don't want to confuse the search engines by promoting a website about dog ownership and filling it with information about cat ownership, as the search engine will then assume your website has changed its focus, when all you were aiming to do was widen your base of knowledge.

Variety in your website can also be achieved through the design of the site and this could mean a visual difference between the pages of your website for corporate clients, and the pages for 'walk up' business. However, variety in your website design and content must also be maintained to keep your look fresh and in line, if not ahead of your competitors.

Keeping your website fresh and updating your keyword articles, one way and reciprocal links and the actual design of your website also bring it to the attention of search engines more often too. When a website is regularly updated, refreshed and maintained the search engines recognise the effort you are putting in to maintain variety and relevance for your visitors and will reward this effort with a higher search engine ranking. Regular updates also work to catch the attention of the search engine's crawlers as they see that your website has something new to offer, and so they offer it.

So variety is not only the spice of life, but it is also an important ingredient in your search engine optimization techniques, so make sure you make the time to update and maintain your website, or enlist the help of an expert who will look after your search engine optimization requirements for you.

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